Case Study- Adele

Brief Background

Adele Laurie Blue Adkins was born on the 5 of may 1998 in Tottenham, London. Her mother was Penny Adkins and her farther was Marc Evans, however her farther left when Adele was only two years old. Adele started singing at the young age of 4 years old, and when growing up she spent most of her spare time singing and not studying. Adele graduated frin BRIT School for performing Arts and Technology in Croydon May 2006 with her class mates Leona Lewis and Jessie J.

Audience

Adele's target audience is 15 to 30 year olds females who are interested in Pop, soul, blue-eyed soul and R&B music. But her audience does consist of other people who are male, additionally alot older and younger than the target range.

Industry

Adele is extremely popular across the entire world, thanks to her breath taking music, however she is most popular in the UK. Her global success as a singer/songwriter has made her music very  accessible for all audience. Adele's music is all over YouTube, Spotify and Itunes and her own CD's. When she first started, her music started attracting listeners on Myspace in 2007 and he received the Brit award "Critics' Choice" and also won the BBC sound of 2008 poll.

Text

Previously, Adele's songs were within the soul, blue-eyed soul and R&B music genres, however recently her music investigated some mainstream Pop music elements, to potentially feed into a more main stream audience. Furthermore, her lyrics reflect some of her life's experiences and 

feelings, such as references to her up bringing, with only her mother to raise her. additionally, in some of her music videos contain narrative to link the song to a specific event and to relate to their audience.