Brief Background
Stormzy, also known as "Micheal Ebenzer Kwadjo Omari Owuo Jr" was born 26 on July 1993 in Croydon, London, England and he is a grime/hip hop artist. Stormzy started rapping since he was 11 and would clash with much older rappers at local youth groups. He stated "I was a very naughty child, on the verge of getting expelled, but I wasn't a bad child; everything I did was for my own entertainment. But when I went into an exam I did really well." But then he adds "six A*s, three As and five Bs at GCSE, but then only achieved a "humbling" ABCDE at A-Level"
Audience
Appeal and target audience
In Stormzy's early music career, his audience consisted of mainly young males who were interested in grime and hip hop. But recently he has gradually became more and more main stream with his pop music, therefore his audience has expended to males and females between the ages of 13-25. He appeals to his audience by making his songs relatable to his audience and he appeals to his audience through social media, like Twitter with his 1.22 million followers.
Other literal responses
In Stormzy's early music career, his audience consisted of mainly young males who were interested in grime and hip hop. But recently he has gradually became more and more main stream with his pop music, therefore his audience has expended to males and females between the ages of 13-25. He appeals to his audience by making his songs relatable to his audience and he appeals to his audience through social media, like Twitter with his 1.22 million followers.
Other literal responses
Industry
Global appeal
Stormzy is very well known and popular across the world, but especially in the UK, his global success as a artist is very unique and outstanding. Additionally, Stormzy gained this popularity through how he published his music, making it very accessible for his audience, and other audiences. He did this through YouTube in his early music career, but later on he released music CD's and he was available on music platforms, such as Spotify and Itunes.
Stormzy is very well known and popular across the world, but especially in the UK, his global success as a artist is very unique and outstanding. Additionally, Stormzy gained this popularity through how he published his music, making it very accessible for his audience, and other audiences. He did this through YouTube in his early music career, but later on he released music CD's and he was available on music platforms, such as Spotify and Itunes.
Marketing and promotion
Stormzy has been published in all kinds of press, but recently he has been on the news website "Independent" (https://www.independent.co.uk/topic/stormzy), this website explores important events in his music career. When Stormzy is in the press, he is being promoted, and his music is being advertised to a even larger audience. Stormzy has also been on: newspapers, magazines and TV. Additionally, Stormzy has been on radio talk shows (https://www.youtube.com/watch?v=IkyorIPV6zY) where they discuss his music and his life. Furthermore, Stormzy's music has also been promote through the range of awards he has won, as displayed above.
Text
Stormzy is a singer/songwriter, his songs is within the grime/hip genres but recently his music has explored pop genres, to potentially feed into a more main stream audience. The lyrics in his music also is used for the rhythm of the song and to display issues and experiences about his life and in the world to relate and appeal to his audience. Furthermore, he uses narrative in his music videos to further relate to a personal experience or a story to give his song meaning, making audiences decode it in many different ways. For example, in his song "Cigarette and Cush" he uses narrative to demonstrate a love story about a drug dealer and police officer, which makes the song have a deeper meaning if the audience reads into the lyrics. Furthermore, in his music videos, Stormzy tends to wear fancy uniforms to counteract the stereotypes towards black males, even in "Cigarette and Cush" where he is a drug dealer.
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