Jordan Russ's As-Media Blog

Wednesday 31 January 2018

Evaluation

This text evaluates my final production work of my video game cover and poster. The inspiration of my production work came from the research i gathered about other games, such as Tomb Raider. Therefore, my finished work reflects some aspects of my research.





The main image of my video game cover and poster, is a photo of my sister which i took myself. However, i captured a number of photos which i contemplated  to use, but i settled with my first photos, these photos were influenced by my research investigation through the use of their camera angles. My main front video game cover displays a women who is suggested to be two faced, which illustrates that she is more than people think. Furthermore, the colour scheme of both sides of the image are opposite from one another, which demonstrates the protagonist and antagonist of the video game. The choice of colour was influenced by my research investigation and how those games use colours to link to themes and genres. Additionally, the title had a number of different forms and structures, but i settled with "Fracture" with a sub heading of "The Lost Reality" to imply the story of the video game and suggest the genre of mystery and drama.

Furthermore, the font and outline of the title suits to the theme of the cover whilst effectively standing out from the bright background. The format of my title was inspired by my research investigation, specifically Bioshock Infinite, due to their steam punk looking title design. However, I am not completely satisfied with the fracture elements which I used in the game cover, due to the poor cracking features which draw away from the image. The back video game cover displays a range of images which suggests levels or cut scenes within the game, however they don't particular represent gaming aspects; such as health bars or weapons which typical video games have. But the back cover resembles most common video game covers with use of the layout and game icons, age rating and information. Lastly the reviews are good for covers to have, but the reviews don't seem very realistic and genuine, due to their simplicity.

My poster's design, layout and colour scheme is superior than my game cover in my opinion. The main image at first was slightly blurry and pixellated, so i split the image into three section and added a colour gradient, similar to the cover. This idea was inspired through my research investigation, due to the poster of Tomb Raider which had similar elements of this style. The finished main image is very eye catching and intriguing whilst matching the cover to link them both. Furthermore, the fracture on the poster and cover links to the title and it draws the audience in with the bright white and mysterious cracks. The title of the poster is the same as the cover's title, however the title doesn't seem to stand out as much, but it doesn't distract the viewer from the main image. Additionally, the reviews on the poster  are the same as the cover's reviews but they both give the viewer a insight into the game.

In conclusion, my production work of my video game and poster both consistently appeal to my target audience through its intriguing and bright colours within the main images and the bold titles. In my opinion i think that my poster looks more visually appealing with the use of its main image and colours, but the cover's image still looks eye catching and interesting. Therefore the final version of my production work effectively gives the viewer some idea into the actual game-play whilst not giving to much away to spoil it.

Tuesday 30 January 2018

Exam question- Explore the use of digital technologies in your selected media industry. Refer to your 3 main texts.

Digital technologies is the back bone of the film industry, therefore Skyfall (2012, Dir.S.Mendas), Kingsman (2014 Dir.M.Vaughn) and Moonlight (2016, Dir.B.Jenkins) take advantage of a range of Digital technologies to appeal to their target audience.

Within Skyfall, a range of technical codes are implemented to entice their audience. For example, background music is a digital technology which is continuously used throughout every scene. Therefore, in the opening scene of Skyfall, there was a chase scene between James Bond and his enemy, throughout this introduction there was non-diegetic fast paced action music which played over the chase. This choice of music draws the audience in without them even noticing it. Furthermore, within Kingsman the choice of music in the opening scene was a stereotypical old fashioned James Bond themed action song that was timed with the actions in the scene. This made the opening scene have a slight comical edge whilst demonstrating action and destruction. Furthermore, within Moonlight atmospheric music is introduced within sad scene to build tension and suspense. For example, in the scene where the main protagonist Chiron was about to attack his school bully with a chair, there was a build up of non-diegetic music in the background to draw the audience in and suggest something was about to happen.

Additionally, another digital technology which is commonly used throughout Skyfall is a range of editing techniques. These techniques allow the films to fluently progress and guide the audience through the film. Editing is used countless times in skyfall, for example it is used in the scene where James Bond investigates his new equipment from Q. The cuts and other editing made the scene more presentable and fast paced, which provides are short but entertaining scene.

Bruno Mars wins almost of the all Grammys

Bruno Mars almost won all of the Grammys and made a big outcry by taking the album of the year trophy which most critics thought it would go towards Lamar's rap tour da force, damn. Therefore Bruno Mars achieved more votes from Bruno Mar's popular R&B, but Lamar ruled the rap categories.
Image result for Bruno Mars
These rewards are mile stones for Bruno Mars, however hardly anyone else won a reward. Woman artist were especially overlooked in the Grammys due to their lack of winnings all females achieved. Alessia Cara was the only female who won a major prize by getting the best artist prize. 

I have chosen this piece of news to demonstrate how masculinity dominates the music industry, to represent how overpower females in the charts and in competitions.

In my opinion, Bruno Mars is a amazing artist who deserves these rewards but it is a shame that no one else won a major prize. However this competition is a good thing because it drives creators for development and improvements to be the best.