In a TV series called "Community" there is a main character named "Abed" who is a young man who is stereo-typically socially awkward. This is first presented in season 1 episode 1 when he continuously talks about irrelevant topics. However the young male stereotype is that all men are strong, do all the work, do sport, messy and spend to much time on the computer. This character doesn't follow any of these stereotypes expect "to much time on the computer" this emphasises that in this TV series men are not typically and deliberately stereotyped. In another TV series called "Big Bang Theory" young males are the majority of the cast, and all of them are stereotypical: awkward, intelligent and do all the work. Unlike the young female named "Penny" who was presented in the first couple of episodes, she was the complete opposite to the men.
In the TV soap opera called "coronation street" older woman are stereotypical mothers and house wifes who look after their children, do chores and make dinner. Unlike the other men on the show who "important" task. Also in the show, the middle aged female character "Michelle Connor" is a woman who desperately desires a child but in the TV she loses a child at birth. This raises a stereotype that all women should be mothers. The TV series, Brothers & Sisters, broadcast from 2006 to 2011 by ABC (USA) and a year later by Channel 4 (UK) with quite high audience rates, starts when the patriarchal figure, William Walker, dies of a heart attack and two female figures around their sixties come centre stage: his wife, Nora Walker, and his long-term lover, Holly Harper. Once the patriarchal figure disappears, the female characters regain visibility by entering the labor market and starting relationships with other men. In that sense, both protagonists experience aging as a time in which they are increasingly freed from social and family constraints. However, their roles as nurturers keep on bringing them back to the domestic space in which they are safe from being involved in uncomfortable and unsuitable situations. Drawing on previous studies on the representation of the older woman in fictional media, this article intends to discern to what extent stereotypes related to the older woman are challenged through the two main protagonists of a contemporary TV series.
Jordan Russ's As-Media Blog
Monday 23 January 2017
Thursday 19 January 2017
Explore representations of older people in the media today
TV Advert
In today's TV adverts across the media, older people normally are side characters in the background who stereotypically read news papers and stare into space such as the advert "Direct Line". Likewise in adverts about technology, they tend to use an older person to represent how difficult and outdated a piece of technology is, such as a phone or TV provider. So they simply have a older person using a old device and have a voice over saying how bad it is, then briefly after they present their new device with a young man using it and they carry on how "amazing" it is.
TV Drama
In most TV dramas older people are stereotyped as:grumpy, slow, deaf, wise, never go anywhere and they doesn't know how to use technology. In addition to this, they are never normally the main character, unless if it's based in the olden times but never modern. Also in TV dramas older people are the "wise" people who know everything, meaning young people ask them for advice and guidance and not other young people.
Programmes
In programmes such as the soap opera "Coronation Street", have a mixture of old people who seem to have be on the show for their entire life are stereotyped. These older people in the show never seem to go anywhere apart from the square and the local area. On top of this, in the show they hardly know how to use technology and they still use phones which look like bricks. All of this emphasise how older people are seen as in our everyday programme, even very popular shows.
Factual TV
In factual TV older people are represented as people who always need help and assistance with tiny problems, also they are show as needy and fragile. In addition to this, they are seen as higher priority people who receive extra help even if they don't need it.
Sunday 8 January 2017
Audiences
Audiences Positioning
Most media texts are created to organise audiences in a certain position in similarly to the particular text. Audience positioning effects the relationship between the audience and the text. The media text's produces encode the text with a number of indicators which the audience decode. Depending of the audience , they will decode he same text in variety of ways and with then have a different reactions.
How do media texts position audiences?
By the use of technical code in-bedded in the text. In a video text, the camera angles and shots used move the audience in a certain position. For example, the use of a camera angle such as a close up; can emphasise an expression of a characters face. This expression could be sadness, resulting sympathy from the audience. A certain point of view shot positions the audience as a character and makes the experience events from that particular perspective. Media texts can also position audience in close ups which can make them feel scared and uncomfortable in horror or thriller films. Likewise, media texts can position audiences by using mode of address, colloquial language in young teen magazines positions the intended audiences to relate to them and interest them. On top of this, media texts position audiences through the use of construction of the text and of the audience within the particular text .
Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to.
Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.
Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.
Uses of gratifications theory
Entertainment- A certain audience which is targeted by the entertainment will view the media text to experience literal reality but can feel involved in a different world that is completely fantasy and made up. For example. Star Wars is a is the reality of that a world is cmade through technical codes , narrative and characters
Social interaction- Certain media texts are discussed by the audiences as they currently happen, this is referred to as "water cooler" TV. The audience will view the movie, programme, series or even video game. To then discuss the experience to other people.
Personal identity- Audiences will gain pleasure from certain media texts because they are able to compare their own lives with those feature in the text. For example, series include "Community" can relate to the audiences experiences because the narrative can suit that own life at college.
Most media texts are created to organise audiences in a certain position in similarly to the particular text. Audience positioning effects the relationship between the audience and the text. The media text's produces encode the text with a number of indicators which the audience decode. Depending of the audience , they will decode he same text in variety of ways and with then have a different reactions.
How do media texts position audiences?
By the use of technical code in-bedded in the text. In a video text, the camera angles and shots used move the audience in a certain position. For example, the use of a camera angle such as a close up; can emphasise an expression of a characters face. This expression could be sadness, resulting sympathy from the audience. A certain point of view shot positions the audience as a character and makes the experience events from that particular perspective. Media texts can also position audience in close ups which can make them feel scared and uncomfortable in horror or thriller films. Likewise, media texts can position audiences by using mode of address, colloquial language in young teen magazines positions the intended audiences to relate to them and interest them. On top of this, media texts position audiences through the use of construction of the text and of the audience within the particular text .
Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to.
Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.
Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.
Uses of gratifications theory
Entertainment- A certain audience which is targeted by the entertainment will view the media text to experience literal reality but can feel involved in a different world that is completely fantasy and made up. For example. Star Wars is a is the reality of that a world is cmade through technical codes , narrative and characters
Social interaction- Certain media texts are discussed by the audiences as they currently happen, this is referred to as "water cooler" TV. The audience will view the movie, programme, series or even video game. To then discuss the experience to other people.
Personal identity- Audiences will gain pleasure from certain media texts because they are able to compare their own lives with those feature in the text. For example, series include "Community" can relate to the audiences experiences because the narrative can suit that own life at college.
Thursday 5 January 2017
NEWS- Crime in London rises
The BBC have stereotyped these criminals as "teens" even though they have not been identified, alongside this, the BBC in the UK as "teen moped crime" as shown by the title and the image shown above. This poorly represents teens through the use of bold and eye catching image, it highlights the threats which people in London could face. Also shown in the image show that the "teens" wear black clothes http://www.bbc.co.uk/news/uk-england-london-38294358 https://www.theguardian.com/uk-news/2016/oct/20/violent-crime-in-england-and-wales-rises-police-figures
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